What is SEO?

Search Engine Optimisation
To 'optimise' a website; simply means to build it so that it will be discovered by search engines and to design each

page in such a way that the site's content will be thoroughly mapped and indexed to keywords that potential

customers employ when seeking your products or services.
 

The trinity of all ethical SEO must include selecting appropriate Keywords through both Client discussion and in-house

research, Website programming including attention to titles & meta-tags that are both relevant to your target audience

and the search engines and finally by deploying quality linking.
 

SEO Do's & Dont's
 

Don't Get Banned! Watch Out For SEO Companies Who Offer: 
  

» Automated submissions

» Meta tag optimisation

» Reciprocal linking

» Cloaking

» Utilisation of link farms

» Duplicate web pages

» Doorway pages

» Keyword stuffing

Click here to check if your Website has been banned!

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